Connected living room market seen hitting $116.2 billion by 2033

The global connected living room market is projected to grow from $65.5 billion in 2026 to $116.2 billion by 2033, driven by smart home adoption, streaming demand and faster device interoperability. North America leads today, while Asia Pacific is expected to grow fastest through 2033.

Why it matters: - Connected living rooms are becoming a bigger part of the smart home market as consumers add connected TVs, speakers, lighting and voice control to everyday entertainment. - The shift matters for consumer electronics, home automation, streaming and gaming providers because the category is moving from standalone devices to integrated ecosystems. - The market’s projected rise to $116.2 billion by 2033 signals sustained demand for personalized and immersive home experiences.

What happened: - The global connected living room market is projected to reach $65.5 billion in 2026 and $116.2 billion by 2033. - The forecast calls for 8.5% CAGR between 2026 and 2033. - The market growth is tied to rising household digitalization, broadband expansion, smart device adoption and changing consumer preferences. - The report was released July 21, 2026. - Sample PDF brochure of the report

The details: - The International Telecommunication Union said about 5.5 billion people, or 68% of the global population, were active internet users in 2024. - Wi-Fi 6E, Matter 1.4, AI-powered voice assistants, OTT streaming platforms and connected entertainment devices are enabling tighter integration across home systems. - Smart TVs and streaming devices hold about 47% of the product category share in 2025. - Home entertainment and media streaming account for nearly 56% of the application share in 2025. - Individual households are the largest end-user segment. - Hospitality and smart apartment projects are expanding business-to-business demand. - The market includes products from ABB, Amazon, Apple, ASSA ABLOY, Google, Honeywell, Legrand, LG, Signify, Robert Bosch, Samsung, Schneider Electric, Siemens and Sony.

Between the lines: - The forecast points to a market moving from hardware sales toward ecosystem control, with interoperability becoming a key competitive advantage. - Matter support and AI assistants are helping reduce friction between devices, which could make connected living rooms easier to adopt. - Cybersecurity risks, privacy concerns, fragmented standards and high device prices remain the main barriers to broader uptake. - The strongest growth opportunity appears to be in premium entertainment, cloud gaming, AR/VR and managed smart-home services.

What's next: - North America is expected to remain the largest regional market, supported by mature broadband infrastructure and established ecosystems from Apple, Amazon, Google and Roku. - Asia Pacific is forecast to be the fastest-growing region, with CAGR above 9.5% through 2033. - China, India, Japan and South Korea are expected to drive much of that regional expansion. - Request customization of the report - Buy the detailed report

The bottom line: - Connected living rooms are shifting from a niche upgrade to a core smart-home category, and the next growth phase will likely depend on interoperability, affordable devices and richer entertainment use cases.